Blog/it takes a visionary spirit to move a country

Posted on 29 Jan 2020

It takes a visionary spirit to move a country (Edelweiss Magazine)

Visionary spirit
English

Planning a life in Albania usually means emigrating. There are barely any jobs, and the wages are low. Some deliberately stay home and work to improve their country’s future.

 

BROWN BEARS AND BALKAN VIOLETS
 

Fifty kilometers farther east, just off the Macedonian border, Elvis Kotherja is stomping down soggy meadows because the paths are full of knee-deep puddles. The travel organizer wants to show off the nature of his country.

The Shebenik-Jablanica national park is one of the youngest and largest ones of its kind in the country. It’s located at the former Iron Curtain and historically was a barred military area. The old beech forests are now protected. Some of them are watched over by UNESCO. There are glacial lakes, the Balkan lynx, wolves and brown bears, as well as endemic plants such as the Balkan violet and the Albanian lily.

Other countries would set out and develop a tourism strategy immediately, charge admission fees and offer services; this hasn’t happened here yet, despite 18,000 tourists visiting the park a year now. Most only stay for a single day, and even the town from which the hikers set out only has a few bunk beds and a shared bathroom at the visitors’ center if someone wants to stay the night.

«They should build small, simple bungalows with their own bathrooms, surrounded by nature. Visitors would love that. »

Elvis Kotherja

The 38-year-old has many ideas. He can see what would promise success and where the issues are. He hopes that the locals have the courage to open a guest house, a bicycle rental station, and a snack stand for the national park. He hopes the emigrated generation will return to build a future here.

 

ACADEMY FOR GUIDES AND WAITERS
 

«Education must come first,» Elvis Kotherja says.

He was born during the time of dictatorship. His parents named him after the US rock star they loved.

«Why doesn’t Albania introduce the dual education system that Switzerland has? Young people prefer hands-on training. They want to see and act, rather than just learn the theory behind it all.»

Yet that is just what training looks like in large parts of the country. The curricula are outdated, too.

«Plumbers are still taught to work with copper pipes when we have long ago switched to plastic ones.» It wasn’t exactly surprising that young people lacked enthusiasm under such circumstances.

His company, Elite Travel Albania, employs about fifty people. He never tires of training them and others. Elvis Kotherja received a sustainability award and founded an academy where he offers workshops for guides, receptionists, waiters, and programmers. He sets an example and hopes that others will copy him – be they companies or the state. His company’s logo shows a spoonbill bird, representing nature and sustainability.

«This migratory bird is also a synonym for Albanians who leave the country,» says Elvis Kotherja.

That is what he thinks needs to be prevented. The people must once more believe in their own country and invest in their own future here. The citizens of Berat do the same. The cobblestone alleys are lined with small cafés, restaurants, boutiques and souvenir shops.

After the collapse of Communism, the city was quickly looking for different options. Its citizens put their hopes in tourism and set up a website, put up signposts and installed notice signs. The children now rush out of their schools; they are proud of their pretty clothes, and new satchels. They confidently try out their first words in English. They are visionaries already, even though they do not yet know it. They are the country’s future.

German

 

Lebensplanung in Albanien bedeutet meist auszuwandern, denn es gibt kaum Jobs und die Löhne sind niedrig. Doch manche bleiben ganz bewusst in ihrer Heimat und arbeiten an der Zukunft des Landes.

 

 

BRAUNBÄREN UND BALKANVEILCHEN
 

 

Fünfzig Kilometer weiter im Osten, kurz vor der mazedonischen Grenze, stapft Elvis Kotherja über aufgeweichte Wiesen, weil die Wege voll knietiefer Pfützen sind. Der Reiseunternehmer will zeigen, was sein Land an Natur zu bieten hat.

Der Nationalpark Shebenik-Jablanica ist einer der jüngsten und grössten des Landes, liegt am ehemaligen Eisernen Vorhang und war lange Zeit militärisches Sperrgebiet. Die alten Buchenwälder stehen inzwischen unter Schutz, über einen Teil wacht sogar die UNESCO. Es gibt Gletscherseen, den Balkanluchs, Wölfe und Braunbären, ausserdem endemische Pfl anzen wie das Balkanveilchen und die Albanische Lilie.

Andere Länder würden direkt ein Tourismuskonzept entwickeln, Eintritt verlangen, Services anbieten. 18 000 Touristen kommen inzwischen in den Park, meist nur für Tagesausflüge. Selbst in dem Ort, an dem die Wanderungen starten, gibt es zum Übernachten nur ein paar Stockbetten mit Gemeinschaftsbad im Besucherzentrum.

«Hier müsste man kleine Bungalows in die Natur bauen, einfach, aber mit eigenem Bad. Das würde Besuchern gefallen.»

Elvis Kotherja

Der 38-Jährige hat viele Ideen. Er sieht, was Erfolg verspricht und wo es hakt. Für den Nationalpark hofft er, dass die Einheimischen den Mut haben, ein Guesthouse, einen Fahrradverleih und einen Imbissstand zu eröffnen. Und dass die ausgewanderte Generation zurückkommt und sich hier eine Zukunft auf baut.

 

 

AKADEMIE FÜR GUIDES UND KELLNER
 

 

«An erster Stelle muss Bildung stehen», findet Elvis Kotherja, der noch während der Diktatur zur Welt kam und den seine Eltern so nannten, weil sie den amerikanischen Rockstar mochten.

 

«Warum führen wir in Albanien nicht das duale Bildungssystem ein wie in der Schweiz? Die Jungen wollen anfassen, sehen, machen, nicht nur Theorie.»

 

Denn so sieht die Ausbildung in weiten Teilen bei veralteten Lehrplänen noch aus.

«Ein Klempner lernt, wie man mit Kupferrohren arbeitet, obwohl längst Plastikrohre benutzt werden.» Dass da das Engagement des Nachwuchses leide, sei keine Frage.

Rund fünfzig Menschen arbeiten für seine Firma, die Elite Travel Albania. Er wird nicht müde, sie und andere zu schulen. Elvis Kotherja hat einen Nachhaltigkeitspreis bekommen und eine Akademie gegründet, in der er Workshops für Guides, Rezeptionisten, Kellner und Programmierer anbietet. Er geht voran und hofft, kopiert zu werden – von Firmen oder vom Staat. Das Logo seiner Firma ist ein Löffler, ein Vogel, der an Natur und Nachhaltigkeit denken lässt.

«Aber dieser Zugvogel ist auch ein Synonym für Albaner, die das Land verlassen», sagt Elvis Kotherja.

Und genau das ist es, was es seiner Ansicht nach zu verhindern gilt. Die Bevölkerung muss wieder ans eigene Land glauben und hier in die eigene Zukunft investieren. So wie es die Bewohner Berats tun. An den Pflastergassen finden sich kleine Cafés, Restaurants, Boutiquen und Souvenirläden.

Die Stadt hat nach dem Zusammenbruch des Kommunismus früh eine Alternative gesucht und in der Hoffnung auf Tourismus eine Webseite eingerichtet, Wegweiser aufgestellt und Hinweisschilder angebracht. Ihre Kinder strömen gerade aus den Schulhäusern. Sie sind stolz auf ihre hübschen Kleider, die neuen Schulranzen und probieren selbstbewusst ihr erstes Englisch aus. Sie sind bereits Visionäre, ohne es zu wissen. Sie sind die Zukunft des Lande

*This article was taken from Edelweiss Travel Magazine December 2019-February 2020 issue

*Dieser Artikel stammt aus der Dezember 2019-Februar 2020-Ausgabe des Edelweiss Travel Magazine

News / inside the social media workshop

Posted on 13 Feb 2020

Inside the social media workshop at ETG

What is the big deal with social media? What is the right social media strategy?

 

On the verge of improving communication and bonding our team at ETG, we decided to have workshops on different aspects of our job so that colleagues understand better what each department does. One of them was the Social Media Workshop.

 

So, what was the goal of this workshop?

 

Two of the interns Pia-Marie Opitz and Nina Saggese created this workshop. The main goal of the workshop was to introduce the staff with the various forms of social media, explain how to make it useful in 12 steps, and its importance in the business. Hence, every participant, despite their department, got to have a look at what the marketing team deals with when it comes to social media.

 

Inside the workshop…

 

A quiz on “What’s your social media?” started the warmup for the participants. Afterward, there was a discussion about what social media channels we use to promote our brand and what are all the options. Furthermore, the interns introduced the team with “12 Easy Steps for Successful Social Media Management”.

 

Then, it was time for practice!

 

The participants got divided into 4 groups and had to create one Instagram post, keeping in mind everything mentioned before. Lastly, each group shared their results and their takeaways from this workshop.

To conclude, we believe that this experience brought us one step closer to each other and made us understand more about the importance of the ETG brand from a different perspective.

News / hiking & guiding in the outdoors

Posted on 03 Mar 2020

Hiking & Guiding in the outdoors workshop at ETG

Hiking

What is hiking? Why is it so popular? What makes it one of the biggest trends in tourism? Among different workshops held at ETG headquarters, one of them was the Hiking and Guiding in the Outdoors Workshop. Simon Reuter, the intern from Eberswalde University, created and delivered this presentation. Being a passionate hiker, rock climber, and mountaineer since childhood, Simon, shared his experience and tips. Besides explaining the theory behind this touristic activity, he also invited our team to join him on a hike to Brari mountain.


Inside the workshop

The first part of the presentation was about hiking. It started with the basic hiking theory. We discussed different hiking terrains, what kind of clothing and gear is needed, and how to make orientation easier.

After that, we talked about safety and risk management. In this module, we saw the causes of hiking accidents, how to manage weather conditions, and what is the necessary emergency gear. By the end of the module, we talked about how to plan a hike.

Putting theory into practice

The last part of the workshop was the actual hike to Brari mountain. During this part, we got to put theory into practice. We got divided into three groups and had different tasks. The first group was the planners, the second group was the storytellers, and the third one was the navigators. This workshop was yet another successful way to bring our team together and to explore one of the most popular trends in tourism. It was a very interesting experience for all of us and also a lot of fun.

News / history of tourism & today's problem

Posted on 27 Mar 2020

History of tourism and today’s problems

Tourist

Humans have traveled since the beginning of time. Initially, they traveled mostly for their basic needs and trade. Later on, following the evolution of technology, people started to travel for leisure and exploring.

 
How did the tourism begin?

 

It is believed that the history of tourism began somewhere around the end of the 18th century. The initial destinations for western civilizations would be historical sites such as ancient Greece or Rome and the Seven Wonders of the World. As for the eastern civilizations, the primary form of tourism would be considered pilgrimage.

Other early tourist destinations include thermal spas and grand tours of cultural sites for the aristocrats. By the early 19th century, these journeys were very common among middle-class Europeans.

The final push towards tourism globalization was the transport improvements starting from railways to cruises and finally airplanes. Later on, in the early 21st century, international tourism became one of the most important economic activities in the world.

What are the economic impacts of tourism?

The social and economic impact of the travel industry throughout the years has been undeniably enormous.

 

According to the World Travel & Tourism Council, only in 2018, the global Travel & Tourism sector contributed a record of $8.8 trillion and 319 million jobs to the world economy. For eight consecutive years, this contribution has surpassed the growth rate of the world GDP.  In addition to that, this research shows that Tourism is the second-fastest-growing sector in the world behind Healthcare.

 

What problems is the tourism industry facing today?
 

Following the outbreak of COVID-19, the world, in general, is experiencing some major challenges.  Facing the risks of a weaker world economy, political, social and trade tensions, needless to say, the tourism sector is shaken. Right now we are encountering impacts on both travel supply and demand.

 

Considering that this situation brings new updates every day, it is hard to give an estimation of the full impact of this pandemic. However, based on research made by UNWTO, it is estimated that during 2020, the global international tourist arrivals might decline and the loss could be of $30-$50 billion in spending by international visitors. Besides that, the coronavirus could be putting at risk around 50 million jobs around the world in the tourism sector. So far, it is certain that Asia and the Pacific region will be the most.

 

Tourism currently in Albania and the Balkans.
 

A travel destination that has gained a lot of popularity, is the Balkan peninsula. For a long time, these countries, except Greece, were off the beaten path for the tourists. Eventually, the tourism industry became a very important part of the GDP in these countries. Albania makes no exception because these last few years we have seen a boom in the tourism industry.

 

However, with the latest coronavirus outbreak, which has affected every Balkan country, tourism has taken a hard hit. First of all, with the borders being closed and flights suspended, many incoming and outgoing tourists are either canceling their plans or postponing them. Also, many of the tourist attractions, bars, restaurants are closed and different events and activities have stopped until further notice. Nonetheless, there are still bookings for Summer and Fall 2020 but with a very slow sales volume.

 

The fight with Covid-19 has just started, and we hope that everything turns back to normal as soon as possible, and the upcoming months show better numbers.

News/steps towards Elbasan Digital City

Posted on 02 Feb 2021

Oracle agreement: steps toward elbasan digital city 2025

In December, we invited Jane Richardson, the Senior Director of Oracle Academyto the annual youth conference SpoonbillNest 2020. During her speech, she discussed the advancements in computer science and global learning, as well as the role of women in STEM. At the same time, a possible partnership between Oracle Academy and education institutions in Elbasan was mentioned.
Now we can proudly say that this step towards our goal “Elbasan Digital City 2025” has succeeded.

What is Oracle Academy?

Oracle is a global leader in enterprise software and IT solutions. It is well known for its cloud computing and database packages. As a part of their philanthropic program for global learning, they launched Oracle Academy. Its goal is to make advancements in computer and technology education worldwide and encourage innovation and diversity in different technology fields. Their commitment to education started 25 years ago. Now Oracle works with 120 institutions all over the world. Their support consists of curricula, Oracle cloud technology, software, and professional certification.
Now for the first time, we have this partnership in Albania as well starting with the University A. Xhuvani and professional schools of Elbasan.

How will the Oracle program be implemented?

Oracle is a global leader in enterprise software and IT solutions. It is well known for its cloud computing and database packages. As a part of their philanthropic program for global learning, they launched Oracle Academy. Its goal is to make advancements in computer and technology education worldwide and encourage innovation and diversity in different technology fields. Their commitment to education started 25 years ago. Now Oracle works with 120 institutions all over the world. Their support consists of curricula, Oracle cloud technology, software, and professional certification.
Now for the first time, we have this partnership in Albania as well starting with the University A. Xhuvani and professional schools of Elbasan.

What does this mean for future?

The University of Elbasan is the first Oracle Academy partner in Albania. We expect that this will not only change the way and quality of teaching but also attract more students. This program will create a generation that will be equipped with all the necessary tools for a better perspective for Elbasan. That is why we are proud to be a step closer to our initiative “Elbasan Digital City 2025”.
Stay tuned for more updates!

Blog /rebuilding the tourism industry

Posted on 24 Feb 2021

Rebuilding the tourism industry of western Balkans on new market realities and adapting the tourism products to the “New Normal”

This webinar series will be presented on March 3-rd, 17-th, and 24-th, and will reveal important information about adapting to market trends, the new priorities for health and safety protocols, and provide a toolkit for B2B marketing in the current global crisis, all tailored to the needs of Western Balkan economies. More details about the individual webinars can be found attached.

RCC-Landing-Page2

Marlon van Hee will be leading the presentations and will share some practical tools and guidance for accessing the European markets, understanding and marketing USPs, implementing WTTC-protocols for COVID-19 for all sectors in the supply chain, and finding digital alternatives to traditional marketing strategies.

 

The Regional Cooperation Council (RCC) is an all-inclusive, regionally owned, and led cooperation framework. RCC’s Triple P Tourism Project, a three-year initiative funded by the EU, focuses on the 6 IPA II beneficiaries in the Western Balkans. The project aims to improve the quality of the tourism offer by: creating joint offer/product(s) to foster regional integration in the tourism sector and its joint global promotion; diversifying tourism offer of the region; alleviating policy barriers to development of tourism industry and easing of administrative procedures; improving the level of services related to tourism; and supporting small-scale infrastructure projects to support the development of regional tourism offer/product.

Contact info:

Organization: Elite Travel Group
Address: “Rr. Kozma Naska”, Nr. 33/6, Elbasan 3001, Albania
e-mail: terena.cardwell@etg.al

Contact info:

Organization: RCC TripleP Project
Address: Trg Bosne i Hercegovine 1/V 71000 Sarajevo
e-mail: tourism@rcc.int

March 3, 10 am – 1 pm CET: 

“Adapting Tourism Products for New Priority Markets: Improving access in the new EU market landscape, USPs, and preparing for trade fairs”


This webinar will teach how to successfully export to leading EU source markets through detailed information about trends and developments, (niche) market segments, and developing the right products. Attendees will gain a profound understanding of what B2B partners expect from them. This webinar will also focus on the importance of Unique Selling Points and how to optimize the corporate presentation on/offline including learning how to do an elevator pitch, the difference between B2C and B2B communication. During the webinar, special attention will also be given to the post-Covid era, health and safety, and sustainability practices. Finally, the webinar will help trainees to get better prepared for trade fair participation, including the upcoming ITB Berlin.

 

March 17, 10 am – 1 pm CET: 

“Health and Safety Protocols in the Tourism Value Chain – International best practices and the road towards a Regional Approach”


This webinar includes an overview of international best practices for tour operating businesses, with a focus on how to be adaptive & resilient to the current state of affairs, and the specific needs of various tourism sectors. The importance of alignment of national tourism health and safety criteria with the WTTC-protocols, and of having an audit (management) system in place to monitor and evaluate proper implementation, will be covered. The webinar will also serve as a platform to further discuss the current national tourism health and safety systems in place in the different WB6 economies, to look for synergies and the possibilities to work towards a regional, common approach. Attendees will have access to a downloadable “COVID-19 Manual for Tour Operators”, and also have the opportunity to register for an optional individual Health and Safety Certification exam from Travelife, which is internationally recognized. Guest Speaker: Ms. Lan Chi, Travelife.

 

March 24, 10 am – 1 pm CET: 

“B2B Marketing – Optimizing your Tourism Promotional Activities – a Toolkit for strategic guidance with special attention to COVID-19 and Sustainability”


Attendees will be familiarized with the newly developed “Tourism Destination Promotion Toolbox for Business Support Organizations (BSOs)”. This Toolbox – jointly created by CBI (cbi.eu), ITC (intracen.org), SIPPO (sippo.ch), and IPD (importpromotiondesk.de) – helps tourism businesses and tourism business support organizations (BSOs) to select and implement the optimal (destination) promotion activities and to strengthen destination competitiveness and sustainability, and introduces the following six main tourism promotion tools available:

Trade Fairs (B2C and B2B)
Road Shows
Familiarisation Trips (B2B, press and media)

OFFLINE campaigns
ONLINE campaigns
Press and Media

The Toolbox was developed in 2020, and therefore takes into account Covid-19 and its consequences on the tourism sector, including adaptations of these tools for the current and postpandemic realities. During the webinar, the examples of familiarization trips and trade fairs in the current tourism context will be discussed in depth.

RCC logos
EU logo

Disclaimer: The contents of this document the sole responsibility of the Elite Travel Group and do not necessarily reflect the views of the Regional Cooperation Council and the European Union.

News / një projekt nga ETG dhe Progress International S.A.

Posted on 17 Feb 2019

Nje projekt nga ETG dhe Progress International

Stats
Cooperation between Elite Travel Group, Elite Academy, and Progress International

 

 

On the verge of training hoteliers, this time Elite Travel Group is cooperating with Progress International to train the hoteliers in Durres, Albania.

Trajnimi i hotelierëve vazhdon të jetë pjesë e projekteve tona. Kësaj radhe Elite Travel Group bashkëpunoi me Progress International për të trajnuar hotelierët në Durrës, Shqipëri.

 

Si u zhvillua trajnimi i hotelierëve?
 

Gjatë muajit Janar, 2019, Elite Travel Group zhvilloi punë kërkimore dhe intervista me hotelet në rajonin e Durrësit. Më pas pati një proces përzgjedhjeje ku u zgjodhën 9 hotele. Trajnimi u përqendrua në katër aspekte kryesore: menaxhimi, shëndeti dhe siguria, shërbimet ndaj klientit dhe financat.

 

Së pari, për sa i përket menaxhimit, ka patur trajnime në lidhje me procedurat e menaxhimit të hotelit, rekrutimin e stafit dhe politikën e menaxhimit të burimeve njerëzore, menaxhimin e ndarjes së dhomave, përdorimin e sistemit të menaxhimit të pronave, dhe menaxhimin e ankesave. Një pjesë tjetër e rëndësishme e këtij hapi ishte informimi kulturor për të kuptuar më mirë klientët nga kultura të ndryshme.

 

Së dyti, në lidhje me shëndetin dhe sigurinë, fokusi kryesor ishte trajnimi i stafit dhe gjithashtu përditësimi i procedurave të higjenës.

 

Së treti, në lidhje me shërbimet ndaj klientit, u zhvillua trajnim për stafin e shitjeve, duke përfshirë rezervimet dhe recepsionin.

 

Së fundmi, ka pasur përmirësime në lidhje me aspektin financiar të biznesit. Kryesisht u diskutua lehtësimi i transaksioneve dhe përmirësimi i kontabilitetit financiar.

 

 

Rezultatet nga projekti
 

Rezultati i projektit ishte shumë i frytshëm. Elite Travel Group, Elite Academy dhe Progress International arritën të trajnojnë të 9-të hotelierët. Njëri prej tyre është një nga grupet më të mëdha të hotelierëve në Shqipëri sot. Trajnimi i hotelierëve në Shqipëri dhe Ballkan është thelbësor në mënyrë që ata të jenë gjithmonë në përputhje me standardet ndërkombëtare të shërbimit. Ne jemi optimist që ky projekt trajnimi i ka përmirësuar dhe përgatitur ata për të ardhmen e turizmit shqiptar.

Na ndiqni për përditësime mbi projektet tona të rradhës!

News /përmirësimi i standardeve të akomodimit

Posted on 10 Feb 2018

Përmirësimi i standardeve të akomodimit me ETG

Ndërkohë që Elite Travel Group ka punuar për Elite Coaching dhe Elite Hospitality, një nga fokuset këtë vit ishte trajnimi i hotelierëve në Shqipëri. Më saktësisht, ETG u bashkua me zyrën Thomas Cook North Europe & Frankfurt dhe punuan së bashku për të trajnuar hotelierë në rajonin e Sarandës. Ky projekt synon të ndihmojë hotelet për përmirësimin e standardeve të akomodimit, në mënyrë që ata të jenë në përputhje me shërbimet e kompanisë.

 
Procesi

Ky projekt filloi në shtator 2017. Së pari, kompania zhvilloi vizita kërkimore dhe intervista nëpër hotele. Më vonë, kishte një proces përzgjedhjeje për 22 hotelierë në të gjithë rajonin e Sarandës. Këtë vit, për dy muaj, ne kemi kryer procesin e trainimit për secilin nga këta hotelierë.

 

Së pari, procesi konsistonte në trajnimin në lidhje me menaxhimin. Ne bëmë trajnime në lidhje me procedurat e menaxhimit të hoteleve, rekrutimin e stafit dhe politikën e menaxhimit të burimeve njerëzore, menaxhimin e ndarjes së dhomave, përdorimin e sistemit të menaxhimit të pronave, dhe menaxhimin e ankesave. Një pjesë tjetër e rëndësishme e këtij hapi ishte informimi mbi tregun e burimeve kulturore që do të sjellë një kuptim më të mirë të klientëve nga kultura të ndryshme që vijnë në këto hotele.

 

Së dyti, një pjesë tjetër e rëndësishme është trajnimi rreth shëndetit dhe sigurisë. Kryesisht ishte përqendruar në trajnimin e stafit sanitar, dhe procedurat e higjienës. Gjithashtu, për herë të parë në Shqipëri, ne implementuam mbrojtjen nga legjionella që siguron sigurinë e ujit të rubinetit në këto hotele.

 

Së treti, i kushtuam vëmendje edhe shërbimit të klientit dhe trajnimit të stafit të shitjeve, duke përfshirë menaxhimin e rezervimeve dhe recepsionin. Kjo do të rrisë numrin e klientëve të kënaqur, gjë që është thelbësore për çdo hotel.

Përmirësimi i katërt ka të bëjë me aspektin financiar të biznesit. Ne u përqëndruam në implementimin e një gateway për pagesat, në mënyrë që të lehtësonim transaksionet, si edhe përmirësimin e kontabilitetit financiar.

 

Së fundmi, ne gjithashtu diskutuam opsionet e marketingut dhe u përqendruam kryesisht në marketing digjital. Opsionet tona të propozuara ishin shkrimi i content dhe prodhimi i multimedias për të arritur sa më shumë klientë si në nivel lokal, edhe në atë ndërkombëtar.

 
Rezultatet

Siç pritej, ne i arritëm synimet tona nëpërmjet këtij projekti. Trajnimi është kryer për të gjithë 22 hotelierët në rajonin e Sarandës. Projekti arriti një xhiro prej 1.3 milion euro. Prandaj, ne jemi pozitivë se struktura e standardeve të akomodimit në këtë rajon do të ndryshojë dhe do të përmirësohet.

 

Na ndiqni për projektet e rradhës!

News/përmirësimi i standardeve të udhëtimit

Posted on 11 Jan 2020

Përmirësimi i standardeve të agjencive të udhëtimit me ETG

Bashkëpunim midis Elite Travel GroupElite Travel Lufthansa City Center & Elite Academy, Lufthansa City Center, Sabre dhe Futouris

 

Duke punuar për Elite Coaching, një nga qëllimet tona ishte edhe trajnimi i agjensive të udhëtimit në Shqipëri. Prandaj, Elite Travel Group nisi këtë projekt me Lufthansa City Center, Sabre dhe Futouris për të përmirësuar standardet në agjensitë e udhëtimeve në Shqipëri. Qëllimi ishte të ndihmonim agjensitë e udhëtimit shqiptare të përmirësojnë profesionalizmin e tyre në këtë industri.

Si u implementua projekti?

Në këtë projekt, u trajnuan 40 agjensi udhëtimi në mënyrë që ata të mund të rrisin shitjet e tyre. Prandaj, duke u rikualifikuar, ata u bënë të aftë të përdorin sistemet e nevojshme për çdo agjensi udhëtimi në tregun aktual.

 

Së pari, ata u trajnuan për të përdorur Sistemin Global të Shpërndarjes (GDS). Ky rrjet i kompjuterizuar i bën shumë më të lehta transaksionet ndërmjet ofruesve të shërbimeve të udhëtimit dhe agjentëve të udhëtimit.

 

Më tej, ata u trajnuan të përdorin mjete të IT, siç janë Menaxheri i Marrëdhënieve me Konsumatorët (CRM), për të lehtësuar njohuritë mbi klientët dhe segmentimin e tyre, si dhe për të krijuar marrëdhënie afatgjata me ta.

 

Së fundmi, ata u trajnuan për të përdorur mjetet e menaxhimit të udhëtimit në mënyrë që proceset e rezervimit të bëhen më të thjeshta dhe të shpejta. E gjithë kjo, jo vetëm që përmirëson rrjedhën e punës në këto agjensi, por gjithashtu i ndihmon ata të ofrojnë eksperiencën më të mirë për klientin. Prandaj, nuk do të jetë më e nevojshme që këto agjensi të përdorin mënyrën tradicionale të rezervimit të biletave përmes stafit të Elite Travel Lufthansa City Center.

 

Në fund të këtij trajnimi, ata të gjithë ishin të kualifikuar dhe arritën synimet e tyre për shitjet.

Futouris LCC training

Rezultatet

2020 ka qenë një vit shumë sfidues për agjentët dhe Elite Travel Lufthansa City Center. Sidoqoftë, arritëm një xhiro prej 1.7 milion euro. Kjo është ekuivalente me 50% të shitjeve të sezonit 2019.

Gjatë Janarit dhe Shkurtit të vitit 2020, pati një rritje rekord përkatësisht prej 200% dhe 170%. Këto rezultate tregojnë se në përgjithësi projekti për të përmirësuar standardet në agjensitë e udhëtimeve në Shqipëri, ka qenë shumë i suksesshëm, veçanërisht duke patur parasysh rrethanat e këtij viti të vështirë.

 

Na ndiqni për përditësime mbi projektet tona të ardhshme!

News/travel agency standard setup

Posted on 11 Jan 2020

Travel agency standard setup in Albania with ETG

Cooperation between Elite Travel Group, Elite Travel Lufthansa City Center Elite Academy, Lufthansa City Center, Sabre, and Futouris

 

On the verge of working on Elite Coaching, one of our focuses was the training of travel agencies throughout Albania. More precisely, Elite Travel Group teamed up with Lufthansa City Center, Sabre, and Futouris and created the first project for travel agency standard setup in Albania. The aim was to help Albanian travel agencies improve their professionalism in this industry.

How was the project conducted?

In this project, we chose to train 40 sub-travel agencies so that they could increase their sales. Therefore, by reskilling them they became able to use the necessary systems for any travel agency nowadays. 

 

Firstly, they were trained to use the Global Distribution System (GDS). This computerized network makes transactions between travel service providers and travel agents a lot easier.

 

Next, they were trained to use IT tools such as Customer Relationship Manager (CRM), to facilitate the knowledge and segmentation of customers as well as boost customer retention. Lastly, they were trained to use travel management tools so that booking processes become more seamless.

 

All this, not only improves the workflow in these agencies but also helps them deliver the best customer experience. Hence, it will not be necessary anymore for these agencies to use the traditional way of booking tickets via Elite Travel Lufthansa City Center staff. 

 

By the end of this training, they were all qualified and reached their sales targets. 

Results

2020 has been a very challenging year for agents and Elite Travel Lufthansa City Center. However, we still achieved a turnover volume of 1.7 million euros. That is equivalent to 50% of the 2019 season sales. During January and February 2020, there was a record growth respectively 200% increase and 170%.

These results show that overall the project for travel agency standard setup has been very successful, especially given the circumstances of this difficult year.

Stay tuned for more updates on our upcoming projects!