Blog /rebuilding the tourism industry

Posted on 24 Feb 2021

Rebuilding the tourism industry of western Balkans on new market realities and adapting the tourism products to the “New Normal”

This webinar series will be presented on March 3-rd, 17-th, and 24-th, and will reveal important information about adapting to market trends, the new priorities for health and safety protocols, and provide a toolkit for B2B marketing in the current global crisis, all tailored to the needs of Western Balkan economies. More details about the individual webinars can be found attached.


Marlon van Hee will be leading the presentations and will share some practical tools and guidance for accessing the European markets, understanding and marketing USPs, implementing WTTC-protocols for COVID-19 for all sectors in the supply chain, and finding digital alternatives to traditional marketing strategies.


The Regional Cooperation Council (RCC) is an all-inclusive, regionally owned, and led cooperation framework. RCC’s Triple P Tourism Project, a three-year initiative funded by the EU, focuses on the 6 IPA II beneficiaries in the Western Balkans. The project aims to improve the quality of the tourism offer by: creating joint offer/product(s) to foster regional integration in the tourism sector and its joint global promotion; diversifying tourism offer of the region; alleviating policy barriers to development of tourism industry and easing of administrative procedures; improving the level of services related to tourism; and supporting small-scale infrastructure projects to support the development of regional tourism offer/product.

Contact info:

Organization: Elite Travel Group
Address: “Rr. Kozma Naska”, Nr. 33/6, Elbasan 3001, Albania

Contact info:

Organization: RCC TripleP Project
Address: Trg Bosne i Hercegovine 1/V 71000 Sarajevo

March 3, 10 am – 1 pm CET: 

“Adapting Tourism Products for New Priority Markets: Improving access in the new EU market landscape, USPs, and preparing for trade fairs”

This webinar will teach how to successfully export to leading EU source markets through detailed information about trends and developments, (niche) market segments, and developing the right products. Attendees will gain a profound understanding of what B2B partners expect from them. This webinar will also focus on the importance of Unique Selling Points and how to optimize the corporate presentation on/offline including learning how to do an elevator pitch, the difference between B2C and B2B communication. During the webinar, special attention will also be given to the post-Covid era, health and safety, and sustainability practices. Finally, the webinar will help trainees to get better prepared for trade fair participation, including the upcoming ITB Berlin.


March 17, 10 am – 1 pm CET: 

“Health and Safety Protocols in the Tourism Value Chain – International best practices and the road towards a Regional Approach”

This webinar includes an overview of international best practices for tour operating businesses, with a focus on how to be adaptive & resilient to the current state of affairs, and the specific needs of various tourism sectors. The importance of alignment of national tourism health and safety criteria with the WTTC-protocols, and of having an audit (management) system in place to monitor and evaluate proper implementation, will be covered. The webinar will also serve as a platform to further discuss the current national tourism health and safety systems in place in the different WB6 economies, to look for synergies and the possibilities to work towards a regional, common approach. Attendees will have access to a downloadable “COVID-19 Manual for Tour Operators”, and also have the opportunity to register for an optional individual Health and Safety Certification exam from Travelife, which is internationally recognized. Guest Speaker: Ms. Lan Chi, Travelife.


March 24, 10 am – 1 pm CET: 

“B2B Marketing – Optimizing your Tourism Promotional Activities – a Toolkit for strategic guidance with special attention to COVID-19 and Sustainability”

Attendees will be familiarized with the newly developed “Tourism Destination Promotion Toolbox for Business Support Organizations (BSOs)”. This Toolbox – jointly created by CBI (, ITC (, SIPPO (, and IPD ( – helps tourism businesses and tourism business support organizations (BSOs) to select and implement the optimal (destination) promotion activities and to strengthen destination competitiveness and sustainability, and introduces the following six main tourism promotion tools available:

Trade Fairs (B2C and B2B)
Road Shows
Familiarisation Trips (B2B, press and media)

OFFLINE campaigns
ONLINE campaigns
Press and Media

The Toolbox was developed in 2020, and therefore takes into account Covid-19 and its consequences on the tourism sector, including adaptations of these tools for the current and postpandemic realities. During the webinar, the examples of familiarization trips and trade fairs in the current tourism context will be discussed in depth.

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Disclaimer: The contents of this document the sole responsibility of the Elite Travel Group and do not necessarily reflect the views of the Regional Cooperation Council and the European Union.