March 3, 10 am – 1 pm CET:
“Adapting Tourism Products for New Priority Markets: Improving access in the new EU market landscape, USPs, and preparing for trade fairs”
This webinar will teach how to successfully export to leading EU source markets through detailed information about trends and developments, (niche) market segments, and developing the right products. Attendees will gain a profound understanding of what B2B partners expect from them. This webinar will also focus on the importance of Unique Selling Points and how to optimize the corporate presentation on/offline including learning how to do an elevator pitch, the difference between B2C and B2B communication. During the webinar, special attention will also be given to the post-Covid era, health and safety, and sustainability practices. Finally, the webinar will help trainees to get better prepared for trade fair participation, including the upcoming ITB Berlin.
March 17, 10 am – 1 pm CET:
“Health and Safety Protocols in the Tourism Value Chain – International best practices and the road towards a Regional Approach”
This webinar includes an overview of international best practices for tour operating businesses, with a focus on how to be adaptive & resilient to the current state of affairs, and the specific needs of various tourism sectors. The importance of alignment of national tourism health and safety criteria with the WTTC-protocols, and of having an audit (management) system in place to monitor and evaluate proper implementation, will be covered. The webinar will also serve as a platform to further discuss the current national tourism health and safety systems in place in the different WB6 economies, to look for synergies and the possibilities to work towards a regional, common approach. Attendees will have access to a downloadable “COVID-19 Manual for Tour Operators”, and also have the opportunity to register for an optional individual Health and Safety Certification exam from Travelife, which is internationally recognized. Guest Speaker: Ms. Lan Chi, Travelife.
March 24, 10 am – 1 pm CET:
“B2B Marketing – Optimizing your Tourism Promotional Activities – a Toolkit for strategic guidance with special attention to COVID-19 and Sustainability”
Attendees will be familiarized with the newly developed “Tourism Destination Promotion Toolbox for Business Support Organizations (BSOs)”. This Toolbox – jointly created by CBI (cbi.eu), ITC (intracen.org), SIPPO (sippo.ch), and IPD (importpromotiondesk.de) – helps tourism businesses and tourism business support organizations (BSOs) to select and implement the optimal (destination) promotion activities and to strengthen destination competitiveness and sustainability, and introduces the following six main tourism promotion tools available: