Everlasting Experiences

Elite Travel Lufthansa City Center, (part of Elite Travel Group), was pleased to participate in the Lufthansa City Center (LCC) General Assembly 2025, held from 7–10 November at The Westin Dragonara Resort in Malta. Our Managing Director and LCC Advisory Board Member, Elvis Kotherja, represented Elite Travel Lufthansa City Center throughout the event.

This year’s Assembly, themed “ImpACT,” brought together 500 participants from 78 countries. The program explored several key topics shaping the future of the travel industry, including next-generation traveler expectations, Artificial Intelligence, Mindfulness, and global geopolitical developments.

Highlights from the General Assembly

Over four days, attendees followed keynote sessions from international speakers such as:

• Yaël Meier, Gen Z strategist and co-founder of ZEAM
• Julius van de Laar, political strategist
• Mark Schulman, motivational speaker and musician

Panels and workshops addressed a wide range of themes, including AI-driven sales tools, VR/AR training methods, shifting traveler behavior, mindful leadership approaches, and the impact of global geopolitical trends on both leisure and corporate travel.

A notable moment of the event was the joint presentation by LCC Managing Directors Markus Orth and Heiko Brix, who introduced “ImpACT 2030”—a long-term strategic framework focused on innovation, sustainability, and stronger global collaboration across the LCC network.

A Global Network Moving Forward

With more than 600 LCC offices in 110 countries, the Assembly remained an important platform for exchanging ideas, strengthening partnerships, and exploring new opportunities. This year’s edition brought together nearly 100 business travel experts, 66 DMC representatives, and numerous international partners.

Photo Copyright: Sebastian Gabsch Fotografie
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