Elite Travel Lufthansa City Center, (part of Elite Travel Group), was pleased to participate in the Lufthansa City Center (LCC) General Assembly 2025, held from 7–10 November at The Westin Dragonara Resort in Malta. Our Managing Director and LCC Advisory Board Member, Elvis Kotherja, represented Elite Travel Lufthansa City Center throughout the event.

This year’s Assembly, themed “ImpACT,” brought together 500 participants from 78 countries. The program explored several key topics shaping the future of the travel industry, including next-generation traveler expectations, Artificial Intelligence, Mindfulness, and global geopolitical developments.

Highlights from the General Assembly

Over four days, attendees followed keynote sessions from international speakers such as:

• Yaël Meier, Gen Z strategist and co-founder of ZEAM
• Julius van de Laar, political strategist
• Mark Schulman, motivational speaker and musician

Panels and workshops addressed a wide range of themes, including AI-driven sales tools, VR/AR training methods, shifting traveler behavior, mindful leadership approaches, and the impact of global geopolitical trends on both leisure and corporate travel.

A notable moment of the event was the joint presentation by LCC Managing Directors Markus Orth and Heiko Brix, who introduced “ImpACT 2030”—a long-term strategic framework focused on innovation, sustainability, and stronger global collaboration across the LCC network.

A Global Network Moving Forward

With more than 600 LCC offices in 110 countries, the Assembly remained an important platform for exchanging ideas, strengthening partnerships, and exploring new opportunities. This year’s edition brought together nearly 100 business travel experts, 66 DMC representatives, and numerous international partners.

Photo Copyright: Sebastian Gabsch Fotografie
https://lufthansa-city-center.com/

At Elite Travel Group, we’re passionate about shaping a sustainable future for tourism in Albania.

Recently, we had the honor of participating in a key project with the Eberswalde University for Sustainable Development (HNEE), exploring how Albania can thrive as a sustainable tourism destination.

The final conference, held on June 27th, 2025, brought together experts, students, and tourism professionals to discuss the balance between protecting Albania’s natural and cultural treasures and fostering responsible tourism. From cultural heritage preservation to nature-based tourism and rural infrastructure development, the discussions were forward-thinking and inspiring.

The opening was warmly welcomed by Prof. Dr. Matthias Barth, President of the University of Eberswalde, setting the tone for a day of deep insights and meaningful collaboration.

Prof. Dr. Anila Paparisto, Vice-Rector for Research and International Cooperation at the University of Tirana, also gave a special greeting, reinforcing the importance of sustainable development in Albania.

The opening welcome was delivered by Prof. Dr. Esmeralda Kromidha, the designer of the research program and Dean of the Faculty of Foreign Languages, University of Tirana, alongside Dr. Drita Rira, Vice-Dean and Erasmus+ Academic Coordinator, whose contributions set a solid foundation for the discussions.

Rashela Kotherja from Elite Travel Group proudly represented us on the panel alongside other industry experts such as Ulrike Katz from DRV, Ryan Fuller from ITB Berlin, and Ambassador Adia Sakiqi, the Ambassador of Albania in Germany.

The session, moderated by our dear friend Prof. Dr. Claudia C. Broezel from HNEE, emphasized the importance of empowering future tourism leaders to make sustainable decisions and contribute to Albania’s long-term tourism strategy.

As a TravelLife certified company since 2022, we are excited to be part of this transformative journey and look forward to implementing the ideas from the conference to ensure Albania remains a sustainable and responsible destination for travelers worldwide.

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