At Elite Travel Group, we’re passionate about shaping a sustainable future for tourism in Albania.

Recently, we had the honor of participating in a key project with the Eberswalde University for Sustainable Development (HNEE), exploring how Albania can thrive as a sustainable tourism destination.

The final conference, held on June 27th, 2025, brought together experts, students, and tourism professionals to discuss the balance between protecting Albania’s natural and cultural treasures and fostering responsible tourism. From cultural heritage preservation to nature-based tourism and rural infrastructure development, the discussions were forward-thinking and inspiring.

The opening was warmly welcomed by Prof. Dr. Matthias Barth, President of the University of Eberswalde, setting the tone for a day of deep insights and meaningful collaboration.

Prof. Dr. Anila Paparisto, Vice-Rector for Research and International Cooperation at the University of Tirana, also gave a special greeting, reinforcing the importance of sustainable development in Albania.

The opening welcome was delivered by Prof. Dr. Esmeralda Kromidha, the designer of the research program and Dean of the Faculty of Foreign Languages, University of Tirana, alongside Dr. Drita Rira, Vice-Dean and Erasmus+ Academic Coordinator, whose contributions set a solid foundation for the discussions.

Rashela Kotherja from Elite Travel Group proudly represented us on the panel alongside other industry experts such as Ulrike Katz from DRV, Ryan Fuller from ITB Berlin, and Ambassador Adia Sakiqi, the Ambassador of Albania in Germany.

The session, moderated by our dear friend Prof. Dr. Claudia C. Broezel from HNEE, emphasized the importance of empowering future tourism leaders to make sustainable decisions and contribute to Albania’s long-term tourism strategy.

As a TravelLife certified company since 2022, we are excited to be part of this transformative journey and look forward to implementing the ideas from the conference to ensure Albania remains a sustainable and responsible destination for travelers worldwide.

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